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JSC managed Investec’s sponsorship of Test Cricket for the entire duration of the five-year agreement. Creating compelling content and narratives, JSC drove Investec press coverage while generating over 25,000 twitter users to the @Investec_Cricket handle.Here’s what a few of the biggest names in cricket journalism thought!
” Investec are the most visible, most engaged cricket sponsor I have dealt with in 20 years of journalism. ”
” A typical topic of conversation amongst cricket journalists is why other sponsors don’t do things ‘the Investec way’. When on air it feels natural to mention Investec + cricket rather than feeling you are having to shoehorn the reference. ”
” Investec are the best sponsor I have worked with in all my time in cricket. ”
” It’s probably fair to say that journalists can look upon sponsorship, PR and the commercial side of sport with a decent dollop of scepticism. In all my years as a journalist I have never seen a sponsor overcome these hurdles as well as Investec. ”
” I have been covering Test cricket in England for 30 years and Investec are without question among the best sponsors of the game during that period -if not the best. ”
” Over the years I have witnessed a lot of cricket sponsorships and Investec are right up there. Anthony and the team are polite and engaging and show a good appreciation of both cricket and the media. I’ve very much enjoyed working with them on their press previews which are a great way to launch the series and draw some attention both to Test cricket and Investec. ”
