Retained by At The Races since 2012, JSC oversaw the PR for the launch of Sky’s
11th dedicated sports channel, Sky Sports Racing, on 1st January 2019

Launch of Sky Sports Racing

  • Invited select members of the press to attend a behind the scenes event at the Sky Sports Studios and meet the new talent line-up.
  • Simultaneously released a press pack with exceptional photography and detailed biographies of the new talent along with all the production developments racing fans could look forward to
  • Following the launch event, JSC setup interviews with the talent to maximise coverage in the days leading up to the channel going live
  • 15 pieces of national print coverage and 38 online articles helped build the excitement ahead of going live