Unibet Cheltenham Festival Preview Evening

JSC has been retained by Unibet since 2017 providing PR and social support across the bookmaker’s range of racing sponsorship properties and ambassadorships.

For this year’s Cheltenham Festival JSC organised and promoted a Cheltenham preview evening with Unibet’s racing ambassadors. Live streamed and hosted by ITV Sports presenter Mark Pougatch, the event was promoted alongside Cheltenham festival ticket competitions with The Sun and Racing TV, as well as on Nico de Boinville and Nicky Henderson’s social accounts.

The results

28,000 views on YouTube / Twitter and over 50,000 views on Facebook

Unibet’s preview evening generated considerable more viewers than most market rivals -Betfair (31,000 across all channels) and William Hill (16,000 across all channels)

Over 0
Views on Facebook
Views across YouTube and Twitter
0Unibet’s preview
The preview generated considerably more viewers than most market rivals